Bull Shit Advertising

Today, the Federal Trade Commission (FTC) ordered Reebok to pay $25 million in consumer refunds for claiming its "toning shoes" would give wearers a better looking ass.

$25 Million? Wow, that's a lot.

The FTC claimed that Reebok’s advertising was false and deceptive in violation of sections 5 and 12 of the FTC Act, which states:

(a) Unlawfulness

It shall be unlawful for any person, partnership, or corporation to disseminate, or cause to be disseminated, any false advertisement--

They claimed erroneously that by wearing the shoes you can gain 28% more strength than if you wear regular shoes.

I'm glad Reebok got busted for deceiving unwary consumers. That's not fair. In the end, Reebok will have to change the message, but hopefully not the picture :)